Most companies already have a Facebook Page, Twitter account and LinkedIn. But, are you using these valuable channels in the most effective way possible to generate leads for your business? Having a presence on social media is one thing. Making sure your hard work and effort isn’t wasted can be a challenge of its own. Jason Parkinson, President & CEO, and Mark Hemmer, Director of Marketing, will teach you ways to leverage your social media channels so they start generating business for your company. Jason & Mark will cover:
The best practices around paying for placement on Facebook
Generating the right content in the right channels that drives results
Converting your social media audience into your own lead database
Engaging with your audience to delight them
Using Contesting & Targeting to reach more customers